24
2018
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10
The Internet industry maintains an upward trend, and the construction machinery industry also changes
In recent years, the Internet industry has always maintained an upward trend, and with the deep adjustment of the construction machinery industry and the market and the influence of Internet thinking and technology, the value chain of the construction machinery industry is also undergoing tremendous changes.
The essence of "Internet + traditional industry": reconstruction of efficiency, reconstruction of supply and demand
After the Internet and traditional industries are connected, two changes will occur, that is, whether to make full use of idle resources on the supply side on the basis of efficiency reconstruction, and create more usage scenarios on the demand side. To sum up, it is to reconstruct efficiency and reconstruct supply and demand.
Tiejia's second-hand construction machinery trading and service platform, Tiejia's second-hand mobile phone, has been designed to optimize the overall transaction process since its inception, solve a series of traditional transaction pain points such as opaque information between buyers and sellers, and improve transaction quality and efficiency. Buyers can see a large number of car sources from all over the country through Tiejia second-hand mobile phones, the price and condition of vehicles are clear and transparent, and sellers can also display the information of the sold equipment to buyers across the country in real time. From online inspection of equipment, telephone consultation, to offline city managers to guide and match transactions, the "online consignment + full-time guide" model of Tiejia Ericsson greatly shortens the overall transaction cycle. Not only that, users can also understand the market second-hand mobile phone market through Tiejia, estimate their own equipment in real time, check the year and fault codes... Numerous tools assist users in making equipment transaction decisions, forming an overall closed-loop transaction, which will improve the efficiency of buyers and sellers. Experience at its best.
The key element of "Internet + traditional industry": online connection and dataization
Take taxi as an example. Before the emergence of travel platforms like Didi, Beijing taxis had a dispatching system, and we could book taxis by phone. After the phone reservation is made, the dispatching platform will determine who will serve the taxis based on the GPS positioning of all taxis and the availability of empty vehicles. User needs and available services cannot be online at the same time.
After the emergence of Didi, user needs and available services are connected by the platform, and both parties are online at the same time and visible to each other. Every time a user locates, enters a destination, chooses a travel method, and pays will eventually become data deposited on the platform. These data are also the original driving force for enterprises to integrate more dimensional resources.
These are the three different judgment basis for the traditional industry and the Internet industry. By extension, for the construction machinery industry, the core asset of the entire industry including iron armor is the dynamic behavior data of users. What brands and models of devices have users browsed, the number of times each type of device has been browsed, the number of incoming calls... These user behavior data are the most accurate reflections of market demand. In Tiejia, more than 200,000 users generate nearly 10G of behavioral data every day, with an average of 300 records per second. These behaviors of users have left more than 100 million device browsing data, nearly 400,000 phone data and more than 100,000 second-hand device data. These data are valuable demand-side behaviors, and it is thanks to these data that we can expand businesses in more dimensions such as finance, spare parts, leasing, repair, and maintenance, and provide users with comprehensive and more accurate services. service.
As Mr. Fan Jianshe said: "Self-subversion, self-revolution, and transforming the original ecology with new thinking are the real Internet+." In the future, Tiejia will continue to use its own data advantages to further improve user experience and help The healthy and rapid development of the industry.
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